Resources for students of PR, Journalism, Social Software, Media Ethics

Intro/Background Public Relations Journalism Blogging Social Media Ethical Practice: Towards a Code of Conduct for UK PR practitioners Resources

Intro/Background

• Useful links compiled by Philip Young, University of Sunderland, who runs the Mediations weblog.

Public Relations

• Ethical PR practice
• Codes
• PR in the UK
• Corporate Social Responsibility
• Law
• Publicists Celebrity PR
• Style Effective writing
• The New PR (PR is Dead)
• Tactics and techniques Presentation
• Case Studies Blogs
• Impact of social media ROI
• People
• History
• Watch what you say

Journalism

• What is news for
• Citizen journalism
• Citizen photographers
• Objectivity
• Public interest Privacy
• Images Manipulation
• Celebrity
• Sources
• Methods + techniques
• Investigative reporting Phonetapping, subterfuge
• Spin
• Style Effective writing
• Ethical practice Suicide + Mental Health + Quotes
• Technology Long tail
• Freebies

Blogging

• How to, best practice
• Getting noticed Search engines + Aggregation

Social Media

• Case studies
• Statistics

" Podcasts Case studies

• User Generated Content Ownership and copyright isssues

YouTube

Ethical Practice: Towards a Code of Conduct for UK PR practitioners

A collaborative document designed to work alongside the CIPR Code of Conduct. Please join the debate.

Resources

• Mediations Philip Young's weblog
• PR Books (Richard Bailey)
• Euroblog2006

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